Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

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Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today's world, a brand cannot just preserve the status quo but must be positioned correctly within a tumultuous world of options for both advertisers and consumers. One of the big questions for a brand manager is whether to place the brand ...

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals 2014, J. Ross Publishing

ISBN-13: 9781604270945

Hardcover

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