Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

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This title provides a thorough and practical understanding of the branded entertainment business, showing when it makes sense and when it doesn't. It explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies.

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals 2014, J. Ross Publishing

ISBN-13: 9781604270945

Hardcover

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