Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with ...

Branding for Dummies 2014, For Dummies

ISBN-13: 9781118958087

2nd Revised edition

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Branding for Dummies 2006, For Dummies, Indianapolis, IN

ISBN-13: 9780471771593

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