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Conquering Consumerspace: Marketing Strategies for a Branded World

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Conquering Consumerspace: Marketing Strategies for a Branded World - Solomon, Michael R, Professor
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Solomon reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.

Conquering Consumerspace: Marketing Strategies for a Branded World 2003, Amacom, New York, NY

ISBN-13: 9780814407417

Hardcover

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