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Consumer Behavior: Buying, Having, and Being

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Consumer Behavior: Buying, Having, and Being - Solomon, Michael R.
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For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends ...

Consumer Behavior: Buying, Having, and Being 2016, Pearson

ISBN-13: 9780134129938

12th edition

Hardcover

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Consumer Behavior: Buying, Having, and Being 2014, Pearson

ISBN-13: 9780133450897

11th edition

Paperback

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Consumer Behavior: Buying, Having, and Being 2010, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136110927

9th edition

Hardcover

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Consumer Behavior: Buying, Having, and Being 2010, Prentice Hall

ISBN-13: 9780132153171

9th edition

Unknown binding

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Consumer Behavior: Buying, Having, and Being 2008, Pearson Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136015963

8th edition

Hardcover

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Consumer Behavior: Buying, Having and Being 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130913609

5th edition

Trade paperback

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Consumer Behavior: Buying, Having, and Being 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780137957255

4th Revised edition

Hardcover

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Consumer Behavior: Buying, Having, and Being 1995, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780133657685

3rd edition

Hardcover

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Consumer Behavior: Buying, Having and Being 1994, Prentice Hall, Old Tappan

ISBN-13: 9780205149957

2nd edition

Hardcover

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Consumer Behavior: Buying, Having, and Being 1991, Allyn & Bacon, Boston, MA

ISBN-13: 9780205131631

Hardcover

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