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Consumer Behavior in Fashion - Solomon, Michael R, Professor, and Rabolt, Nancy J
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In addition to contributing to the understanding of why people buy things, thisbook considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and ...

Consumer Behavior in Fashion 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131714748

2nd edition

Trade paperback

Consumer Behavior: In Fashion 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130811226