Customer Orientation and Market Action

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Customer Orientation and Market Action - Johnson, Michael D
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Illustrates the importance of understanding customer needs. By integrating research and application, this work helps both students and practitioners gain insights into customer characteristics and needs, and use these insights to improve business decisions.

Customer Orientation and Market Action 1997, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780133286670

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