Destination Branding: Creating the Unique Destination Proposition

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Destination Branding: Creating the Unique Destination Proposition - Morgan, Nigel
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By focusing on a range of global case studies, this title demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. It includes five chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.

Destination Branding: Creating the Unique Destination Proposition 2004, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750659697

2nd Revised edition

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