Destination Brands: Creating the Unique Destination Proposition

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link ...

Destination Brands: Creating the Unique Destination Proposition 2011, Butterworth-Heinemann Ltd, Oxford

ISBN-13: 9780080969305

3rd Revised edition

Paperback

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