E-Commerce 2017 - Laudon, Kenneth C, and Traver, Carol Guercio
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Understanding The Vast And Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing ...

E-Commerce 2017 2017, Pearson

ISBN-13: 9780134601564

13th edition