Marketing Mix Theory and Practice2. Segmentation, Targeting, and Positioning3. Theory and Practice of Consumer Behavior4. New Product Development5. Modern Marketing Channels6. Hotel Vs. Online Travel Agency7. Optimizing Hotel Website Performance8. Search Engine Optimization for Hotel Websites9. Electronic Mail Marketing10. Competitive Strategy & Alliances
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Marketing Mix Theory and Practice2. Segmentation, Targeting, and Positioning3. Theory and Practice of Consumer Behavior4. New Product Development5. Modern Marketing Channels6. Hotel Vs. Online Travel Agency7. Optimizing Hotel Website Performance8. Search Engine Optimization for Hotel Websites9. Electronic Mail Marketing10. Competitive Strategy & Alliances
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