In Defense of Negativity: Attack Ads in Presidential Campaigns

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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters-and the democratic process-benefit. In Defense of Negativity , Geer's study of negative advertising in presidential campaigns from 1960 to 2004, ...

In Defense of Negativity: Attack Ads in Presidential Campaigns 2006, University of Chicago Press, Chicago, IL

ISBN-13: 9780226284996

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In Defense of Negativity: Attack Ads in Presidential Campaigns 2006, University of Chicago Press, Chicago, IL

ISBN-13: 9780226284989

Hardcover

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