Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change ...

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World 2013, HarperBusiness

ISBN-13: 9780062273062

Hardcover

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