Magnetic: The Art and Science of Engagement

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In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six American museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.

Magnetic: The Art and Science of Engagement 2013, American Alliance of Museums Press

ISBN-13: 9781933253831

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