Marketing Principles and Practice


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Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

Marketing: Principles and Practice 2001, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273646778

4th edition


Marketing Principles and Practice 1997, Trans-Atlantic Publications, London

ISBN-13: 9780273627982

3rd edition

Trade paperback

Marketing Principles and Practice 1995, Trans-Atlantic Publications, London

ISBN-13: 9780273607342

2nd edition

Trade paperback

Marketing: Principles and Practice 1993, Pitman Publishing

ISBN-13: 9780273601463

Unknown binding