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Marketing: Real People, Real Choices Plus New Mymarketinglab with Pearson Etext -- Access Card Package

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Marketing: Real People, Real Choices Plus New Mymarketinglab with Pearson Etext -- Access Card Package - Solomon, Michael R, Professor, and Marshall, Greg W, Professor, and Stuart, Elnora W
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Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising ...

Marketing: Real People, Real Choices Plus New Mymarketinglab with Pearson Etext -- Access Card Package 2011, Prentice Hall, Upper Saddle River

ISBN-13: 9780132577533

7th Revised edition

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