A "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sources; Utilizing Exploratory and Qualitative Research Techniques; Evaluating Survey ...

Marketing Research 2016, Pearson

ISBN-13: 9780134167404

8th edition

Hardcover

Select
Marketing Research 2012, Pearson

ISBN-13: 9780133074673

7th edition

Hardcover

Select
Marketing Research 2012, Prentice Hall

ISBN-13: 9780138010317

6th edition

Unknown binding

Select
Marketing Research 2010, Prentice Hall

ISBN-13: 9780132173964

6th edition

Unknown binding

Select
Marketing Research 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136027041

6th edition

Hardcover

Select
Marketing Research 2008, Pearson Education (US), Upper Saddle River

ISBN-13: 9780137135998

Global ed of 6 revised edition

Paperback

Select
Marketing Research 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131477322

5th edition

Unknown binding

Select
Marketing Research 2005, Prentice Hall, Upper Saddle River, N.J

ISBN-13: 9780132280358

5th edition Annotated

Unknown binding

Select
Marketing Research 1999, Allyn & Bacon, Upper Saddle River, NJ

ISBN-13: 9780130144119

3rd edition

Unknown binding

Select
Marketing Research 1991, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780138966065

2nd edition

Hardcover

Select