Marketing for Hospitality and Tourism

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Marketing for Hospitality and Tourism - Kotler, Philip T, and Bowen, John T, and Makens, James
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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition ...

Marketing for Hospitality and Tourism 2016, Pearson

ISBN-13: 9780134151922

7th edition

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Marketing for Hospitality and Tourism 2013, Pearson

ISBN-13: 9780132784023

6th edition

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Marketing for Hospitality and Tourism 2009, Prentice Hall, Boston, MA

ISBN-13: 9780135045596

5th edition

Hardcover

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Marketing for Hospitality and Tourism 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130996114

3rd edition

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Marketing for Hospitality and Tourism 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780133956252

Hardcover

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Marketing for Hospitality and Tourism 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130807953

2nd edition

Hardcover

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