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Marketing of Nations, the - Maesincee, Suvit, and Jatusripitak, Somkid, and Kotler, Philip, Ph.D.
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The world's leading marketing guru provides a blueprint for successfully "marketing" a nation--a strategy that any country can undertake to jump-start economic growth. With examples from Japan, China, Latin America, and Eastern Europe, "The Marketing of Nations" shows how leaders can identify their best opportunities and prevail in the international marketplace.

Marketing of Nations, the 1997, Free Press, New York, NY

ISBN-13: 9780684834887