Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations Into Lasting Relationships

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TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM. Marketers face a paradox. Consumers expect your brand to know everything about the--who they are, what they want, and why--and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won't cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing. And this book, featuring a foreword by NFL Hall of Famer ...

Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations Into Lasting Relationships 2018, Amplify

ISBN-13: 9781684015597

Hardcover

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