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Multicultural Management 2000: Essential Cultural Insights for Global Business Success

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Multicultural Management 2000: Essential Cultural Insights for Global Business Success - Elashmawi, Farid, Ph.D., and Harris, Philip R, PhD
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With the growth of the global marketplace and information highway, cultural sensitivity is essential to success. Intended for business leaders in organizations seeking increased market expansion, this book explores the vast cultural differences that exist between the Arabs, North Americans, Latin Americans, and Asians and outlines strategies necessary for managing in today's multicultural workplace.

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Multicultural Management 2000: Essential Cultural Insights for Global Business Success 1998, Gulf Professional Publishing

ISBN-13: 9780884154945

2nd edition

Hardcover