Policy and Marketing Strategies for Digital Media

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and ...

Policy and Marketing Strategies for Digital Media 2017, Routledge

ISBN-13: 9781138305946

Trade paperback

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Policy and Marketing Strategies for Digital Media 2014, Routledge

ISBN-13: 9780415747714

Hardcover

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