It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: ...
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It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there's no such thing as full service Deep and narrow as a strategic imperative Why it's better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
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Add this copy of Positioning for Professionals: How Professional to cart. $14.49, very good condition, Sold by Greener Books rated 5.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2010 by John Wiley & Sons.
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Add this copy of Positioning for Professionals to cart. $27.50, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2010 by Wiley.
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Fine. Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Unspecified, Tables, black & white, Figures. Wiley Professional Advisory Services, 6. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Positioning for Professionals to cart. $33.36, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2010 by Wiley.
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New. Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Unspecified, Tables, black & white, Figures. Wiley Professional Advisory Services, 6. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Positioning for Professionals to cart. $42.16, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2010 by Wiley.
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New. Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Unspecified, Tables, black & white, Figures. Wiley Professional Advisory Services, 6.
Add this copy of Positioning for Professionals: How Professional to cart. $46.91, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2010 by Wiley.
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New. It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Series: Wiley Professional Advisory Services. Num Pages: 208 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 20. Weight in Grams: 392. 2010. 1st Edition. Hardcover.....We ship daily from our Bookshop.
Add this copy of Positioning for Professionals: How Professional to cart. $10.63, fair condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2010 by Wiley.
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Fair. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches dents worn and creased covers folded page corners and minor liquid stains. All pages and the cover are intact but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning. May NOT include discs access code or other supplemental materials.
Add this copy of Positioning for Professionals: How Professional to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Wiley.
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Add this copy of Positioning for Professionals: How Professional to cart. $14.00, fair condition, Sold by Goodwill Southern California rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2010 by Wiley.
