Principles of Marketing: European Edition

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Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not ...

Principles of Marketing European Edition 2012, Pearson Education Limited, Harlow

ISBN-13: 9780273742975

6th edition

Paperback

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Principles of Marketing: European Edition 2004, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273684565

4th edition

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Principles of Marketing: European Edition 2001, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273646624

3rd edition

Paperback

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