Secrets of Power Marketing: Promote Brand You

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Do you know how to effectively market yourself and your business? Peter Urs Bender teaches you practical selling and promotional techniques as well as hundreds of tips accompanied by examples, anecdotes, and checklists -- and explains why they work. Bender also takes you through the five elements of power marketing -- perceptions, relationships, media, leverage, and data base -- with the goal of helping you gain the greatest impact from all your marketing efforts.

Secrets of Power Marketing: Promote Brand You 2000, Stoddart

ISBN-13: 9780773761490

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