Strategic Brand Management

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.

Strategic Brand Management 2012, Pearson

ISBN-13: 9780132664257

4th edition

Hardcover

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Strategic Brand Management 2010, Pearson Education India, Delhi

ISBN-13: 9788131756898

3rd edition

Paperback

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Strategic Brand Management 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130411501

2nd edition

Hardcover

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Strategic Brand Management 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131201156

Hardcover

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