Strategic Brand Management

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For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long ...

Strategic Brand Management 2012, Prentice Hall, Upper Saddle River

ISBN-13: 9780132664257

4th Revised edition

Hardcover

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Strategic Brand Management 2010, Pearson Education India, Delhi

ISBN-13: 9788131756898

3rd edition

Paperback

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Strategic Brand Management 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130411501

2nd edition

Hardcover

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Strategic Brand Management 2002, Pearson Education (US), Upper Saddle River

ISBN-13: 9780131105836

2nd International edition

Paperback

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Strategic Brand Management 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131201156

Hardcover

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