Strategic Communication in Business and the Professions

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Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; ...

Strategic Communication in Business and the Professions 2010, Allyn & Bacon, Boston, MA

ISBN-13: 9780205693115

7th edition

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Strategic Communication in Business and the Professions 2007, Allyn & Bacon, Boston, MA

ISBN-13: 9780205561209

6th Revised edition

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Strategic Communication in Business and the Professions 2004, Allyn & Bacon

ISBN-13: 9780205561308

5th edition

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Strategic Communication in Business and the Professions 1995, Houghton Mifflin, Boston, MA

ISBN-13: 9780395708897

2nd Revised edition

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Strategic Communication in Business and the Professions 1992, Houghton Mifflin, Boston, MA

ISBN-13: 9780395515396

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