Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, "Strategic Communication in Business and Professions," Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary--interpersonal, group, and public speaking--the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills--Set Goals, ...

Strategic Communication in Business and the Professions Fourth Edition 2001, Houghton Mifflin, Boston, MA

ISBN-13: 9780618122004

4th edition

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