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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable - The Group of 33, and Godin, Seth (Introduction by)
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In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable 2005, Portfolio, New York, NY

ISBN-13: 9781591841036

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