The Competitive Advantage of Emerging Market Multinationals

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Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory ...

The Competitive Advantage of Emerging Market Multinationals 2013, Cambridge University Press, Cambridge

ISBN-13: 9781107659414

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The Competitive Advantage of Emerging Market Multinationals 2013, Cambridge University Press, Cambridge

ISBN-13: 9781107032552

Hardcover

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