The Sporting Goods Industry: History, Practices and Products

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This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises.

The Sporting Goods Industry: History, Practices and Products 2006, McFarland & Company, Jefferson, NC

ISBN-13: 9780786427185

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