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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You. - Godin, Seth, and Gladwell, Malcolm
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Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.

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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You. 2001, Hachette Books, New York, NY

ISBN-13: 9780786887170

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