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Virtual Social Identity and Consumer Behavior

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Virtual Social Identity and Consumer Behavior - Wood, Natalie T, and Solomon, Michael R, Professor
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How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

Virtual Social Identity and Consumer Behavior 2010, Routledge

ISBN-13: 9780765623966

Trade paperback

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Virtual Social Identity and Consumer Behavior 2009, Routledge

ISBN-13: 9780765623959

Hardcover

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