Zero-Resistance Selling - Maltz, Maxwell, M.D., and Oechsli, Matt, and Yellen, Pamela
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The first and only book to apply the principles of Psycho-Cybernetics to the selling process, "Zero-Resistance Selling" features never-before-published writings from Dr. Maltz and five top authors, each an expert on selling and on this innovative selling method.

Zero-Resistance Selling 1998, Prentice Hall Press

ISBN-13: 9780136090748