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Airport Marketing: Strategies to Cope with the New Millennium Environment

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Airport Marketing: Strategies to Cope with the New Millennium Environment - Jarach, David
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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its ...

Airport Marketing: Strategies to Cope with the New Millennium Environment 2016, Routledge

ISBN-13: 9781138278059

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Airport Marketing: Strategies to Cope with the New Millennium Environment 2005, Routledge, Aldershot, England

ISBN-13: 9780754640851

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