This book matters.
I used this book with a class of first-year college composition students. They resisted at first because "they" knew all about food and their favorites, that were, of course, boxes and packages: food products. They ended the semester advocates of Pollan's philosophy. I did not preach at them; I let Pollan's words, and their need to write essays on the book's content, change their attitudes. I loved observing the changes in even the most resolute of Big Mac eaters!