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Airline Marketing and Management (4th edition)

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Airline Marketing and Management - Shaw, Stephen
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Examines principles of marketing applied to today's airline industry. Chapters include detailed discussions of product design and management, pricing and revenue management, distribution channels, and selling and advertising policies. Tells how marketing principles can be applied to maximize airline success, and gives a full range of practical relevant examples of successful and unsuccessful airline strategies from the global aviation industry. This fourth edition contains new chapters on brand and relationship marketing. ...

Airline Marketing and Management 2011, Ashgate Publishing Limited

ISBN-13: 9781409401490

7th New edition

Paperback

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Airline Marketing and Management 2011, Ashgate Publishing Limited

ISBN-13: 9781409401476

7th New edition

Hardcover

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Airline Marketing and Management 2007, Ashgate Publishing

ISBN-13: 9780754648208

6th Revised edition

Trade paperback

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Airline Marketing and Management 2007, Routledge

ISBN-13: 9780754648192

6th edition

Hardcover

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Airline Marketing and Management 2004, Ashgate Publishing, Aldershot, England

ISBN-13: 9780754637592

5th edition

Hardcover

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Airline Marketing and Management 2004, Ashgate Publishing

ISBN-13: 9780754637585

5th edition

Hardcover

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Airline Marketing and Management 1999, Ashgate Publishing, Aldershot, England

ISBN-13: 9781840149227

4th edition

Hardcover

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Airline Marketing and Management 1990, Pitman Publishing

ISBN-13: 9780273032083

3rd Revised edition

Hardcover

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Airline Marketing and Management 1988, Krieger Pub. Co.

ISBN-13: 9780894642562

Unabridged

Hardcover

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Airline Marketing and Management 1986, Macdonald & Evans Ltd, London

ISBN-13: 9780273022404

2nd Revised edition

Hardcover

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