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Consumer Behavior: Buying, Having, and Being, Student Value Edition

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For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major ...

Consumer Behavior: Buying, Having, and Being, Student Value Edition 2016, Pearson

ISBN-13: 9780134130255

12th edition

Loose-leaf

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Consumer Behavior: Buying, Having, and Being, Student Value Edition 2014, Pearson

ISBN-13: 9780133451153

11th edition

Loose-leaf

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