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Marketing: Real People, Real Choices, Student Value Edition

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Marketing: Real People, Real Choices, Student Value Edition - Solomon, Michael, and Marshall, Greg, and Stuart, Elnora
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Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to ...

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Marketing: Real People, Real Choices, Student Value Edition 2017, Pearson

ISBN-13: 9780134293141

9th edition

Loose-leaf

Marketing: Real People, Real Choices, Student Value Edition 2015, Pearson

ISBN-13: 9780132948999

8th edition

Loose-leaf

Marketing: Real People, Real Choices, Student Value Edition 2011, Prentice Hall

ISBN-13: 9780132177146

7th edition

Loose-leaf