101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find ...

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization 2012, Wiley, Hoboken, NJ

ISBN-13: 9781118083468

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