This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS ...
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This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
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Add this copy of A Concise Guide to Market Research: The Process, Data, to cart. $73.46, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2019 by Springer.
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2019
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3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
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18315945577
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Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
Alibris ID:
18404995568
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New. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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3rd Softcover Reprint of the Original 3rd 2019 edition
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Springer
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2019
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15624547704
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2019
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English
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17975662885
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New. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics.
Add this copy of A Concise Guide to Market Research: The Process, Data, to cart. $100.09, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2019 by Springer.
Edition:
3rd Softcover Reprint of the Original 3rd 2019 edition
Publisher:
Springer
Published:
2019
Language:
English
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18404841958
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Fine. Trade paperback (US). Glued binding. 396 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Texts in Business and Economics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
