Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
Read Less
Add this copy of Advertising: Principles and Practices to cart. $9.94, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Pearson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1500grams, ISBN: 9780321014078.
Add this copy of Advertising: Principles and Practice to cart. $9.95, new condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1999 by Prentice Hall.
Add this copy of Advertising: Principles & Practice to cart. $9.95, good condition, Sold by Taos Books rated 5.0 out of 5 stars, ships from Santa Fe, NM, UNITED STATES, published 2000 by Prentice Hall.
Add this copy of Advertising: Principles and Practice (6th Edition) to cart. $10.05, fair condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2002 by Prentice Hall.
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Seller's Description:
Fair. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved dog eared or creased page s; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
Add this copy of Advertising: Principles and Practice (6th Edition) to cart. $11.22, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of Advertising: Principles and Practice to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Prentice Hall.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising: Principles and Practices to cart. $12.98, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1992 by Prentice Hall (Higher Education Division, Pearson Education).
Edition:
1992, Prentice Hall International Paperback Editions
Add this copy of Advertising: Principles and Practice to cart. $14.19, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Advertising Principles & Practice to cart. $14.60, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2005 by Pearson College Div.
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Seller's Description:
Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Advertising: Principles and Practice to cart. $14.92, very good condition, Sold by Halcyon Books rated 5.0 out of 5 stars, ships from LONDON, LONDON, UNITED KINGDOM, published 1999 by Prentice Hall.
