Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and ...
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Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.
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Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $9.90, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Sage Publications, Inc.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9781412917964.
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $9.94, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Sage Publications, Inc.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9781412917964.
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $12.32, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by SAGE Publications, Inc.
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $12.39, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2005 by SAGE Publications, Inc.
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $12.55, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by SAGE Publications, Inc.
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Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $31.00, fair condition, Sold by Readventuremedia rated 5.0 out of 5 stars, ships from Winter Garden, FL, UNITED STATES, published 2005 by SAGE Publications, Inc.
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Fair. Size: 8x1x11; Used textbook in acceptable condition. Contains writing, highlighting, and notes throughout, but all pages are intact and fully readable. Cover and edges show normal wear from use. Supplemental materials such as access codes, CDs, and other extras are not included. Book only.
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $35.95, like new condition, Sold by BOOKER C rated 4.0 out of 5 stars, ships from Kalamazoo, MI, UNITED STATES, published 2005 by SAGE Publications, Inc.
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $57.25, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2005 by SAGE Publications, Inc.
Add this copy of Advertising Strategy: Creative Tactics From the Outside to cart. $105.50, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2005 by SAGE Publications, Inc.
