The authors noted that while there is so much talk about the adoption of predictive modelling within marketing and more specifically direct marketing, there is no one book in the market which takes the audience through an applied step by step approach on how to develop a predictive model. This book serves as a guide and is a hands-on learning tool for any self-starter, modeller or data scientist who wants to learn how to develop predictive models. It's a practical guide for both analysts and marketing people and walks them ...
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The authors noted that while there is so much talk about the adoption of predictive modelling within marketing and more specifically direct marketing, there is no one book in the market which takes the audience through an applied step by step approach on how to develop a predictive model. This book serves as a guide and is a hands-on learning tool for any self-starter, modeller or data scientist who wants to learn how to develop predictive models. It's a practical guide for both analysts and marketing people and walks them through the different steps of developing a predictive model. The authors believe that for anyone looking to learn predictive models, this is the one book that they will have to read. The book also touches on the softer side of predictive model development which is, how to present the models, whom to present the models, the best ways to get the model deployed for improving business outcomes.
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Add this copy of Applied Predictive Modelling for Direct Marketing in to cart. $35.21, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2018 by Dr Brain Stats Limited.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9781723874178.
Add this copy of Applied Predictive Modelling for Direct Marketing in to cart. $38.76, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2018 by Independently Published.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Applied Predictive Modelling for Direct Marketing in to cart. $40.35, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Independently Published.
Add this copy of Applied Predictive Modelling for Direct Marketing in to cart. $49.05, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2018 by Independently Published.
Add this copy of Applied Predictive Modelling for Direct Marketing in to cart. $49.26, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Independently Published.
Add this copy of Applied Predictive Modelling for Direct Marketing in to cart. $54.02, new condition, Sold by Paperbackshop rated 5.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Independently Published.
Add this copy of Applied Predictive Modelling for Direct Marketing in to cart. $83.20, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2018 by Independently published.
