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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Kim, W Chan, and Mauborgne, Renee a
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The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean ...

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant 2016, Harvard Business Review Press

ISBN-13: 9781633692879

Expanded edition

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant 2015, Harvard Business School Press, Boston

ISBN-13: 9781625274496

Hardcover

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