Brandmaps "TM" is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses interrelationships between marketing programs and operations ...
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Brandmaps "TM" is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses interrelationships between marketing programs and operations capabilities. Contains various product design studies (including self-reported attribute preference, concept testing, and conjoint analysis), perceptual positioning analysis, full-scale test marketing, competitive position auditing, brand profile analysis, advertising and promotion experiments, price sensitivity analysis, market structure analysis, and operating results and market data base, as well as competitive and market monitoring studies.
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Add this copy of Brandmaps: the Competitive Marketing Strategy Game (4th to cart. $8.11, very good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game (4th to cart. $57.29, fair condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game (4th to cart. $73.61, like new condition, Sold by Greenworld Books rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game (4th to cart. $82.85, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1996 by Prentice Hall.
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Seller's Description:
Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game (4th to cart. $189.98, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1996 by Prentice Hall.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game to cart. $27.70, good condition, Sold by Friends of the Phoenix Library rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1994 by Prentice Hall College Div.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game to cart. $59.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1992 by Prentice Hall.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game to cart. $83.30, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1992 by Prentice Hall.
Add this copy of Brandmaps: the Competitive Marketing Strategy Game to cart. $93.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1988 by Prentice Hall.
