Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest statistics on ...
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Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards help users easily transition to this new edition. The CB6 Enhanced CourseMate interactive online resources bring concepts to life with learning and study tools that ensure user engagement. In an unforgettable presentation focused on users' needs, CB6 brings consumer behavior to life.
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Add this copy of Cb6 (With Coursemate Printed Access Card) (New, to cart. $8.50, good condition, Sold by Bookmonger.Ltd rated 5.0 out of 5 stars, ships from Hillside, NJ, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Cb6 (With Coursemate Printed Access Card) (New, to cart. $13.99, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Cb6 (With Coursemate Printed Access Card) (New, to cart. $15.64, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Cb6 (With Coursemate Printed Access Card) (New, to cart. $16.72, good condition, Sold by Reliant Bookstore rated 5.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 2014 by Cengage Learning.
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This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!
Add this copy of Cb6 (With Coursemate Printed Access Card) (New, to cart. $35.10, new condition, Sold by CycleBooks LA rated 4.0 out of 5 stars, ships from South El Monte, CA, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Cb6 (With Coursemate Printed Access Card) (New, to cart. $35.10, new condition, Sold by cyclebooks rated 4.0 out of 5 stars, ships from south el monte, CA, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Cb6 (With Coursemate Printed Access Card) (New, to cart. $36.85, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Cb Student Edition 6 (Pb 2015) to cart. $46.64, new condition, Sold by Educational Media Centre rated 4.0 out of 5 stars, ships from New Delhi, DELHI, INDIA, published 2014 by Cengage Learning.
Add this copy of Cb Student Edition 6 (Pb 2015) to cart. $48.99, new condition, Sold by Educational Media Centre rated 4.0 out of 5 stars, ships from New Delhi, DELHI, INDIA, published 2014 by Cengage Learning.