Cook (marketing strategy, Tulane U.) suggests how to bring marketing and finance together with his theories of competitive stock valuation, the rule of maximum earnings, and value-sales principles. He describes strategic groups, enterprise marketing expenses, and illustrates his points with the financial data of companies such as Dell and IBM, Sout
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Cook (marketing strategy, Tulane U.) suggests how to bring marketing and finance together with his theories of competitive stock valuation, the rule of maximum earnings, and value-sales principles. He describes strategic groups, enterprise marketing expenses, and illustrates his points with the financial data of companies such as Dell and IBM, Sout
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Add this copy of Competing for Customers and Capital to cart. $98.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2006 by Cengage Learning.
Add this copy of Competing for Customers and Capital to cart. $141.02, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2006 by Cengage Learning.
