This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.
Read More
This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.
Read Less
Add this copy of The Complete Advertising and Marketing Handbook: Your to cart. $24.28, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Bonus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Complete Advertising and Marketing Handbook: Your to cart. $26.49, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Bonus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Complete Advertising and Marketing Handbook: Your to cart. $26.96, good condition, Sold by books-r-keen rated 4.0 out of 5 stars, ships from DuBois, PA, UNITED STATES, published 1998 by Bonus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Size: 7x1x10; Used items may contain, highlighting, writing, and other previous signs of use. Used items may not contain CD's. access codes and other accompanying items when applicable. **MAY BE AN EX LIBRARY COPY**
Add this copy of The Complete Advertising and Marketing Handbook: Your to cart. $55.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1998 by Bonus Books.
Add this copy of The Complete Advertising and Marketing Handbook: Your to cart. $88.58, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1998 by Bonus Books.
