Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $11.70, good condition, Sold by newlegacybooks rated 4.0 out of 5 stars, ships from Annandale, NJ, UNITED STATES, published 2012 by Irwin Professional Pub.
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Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $12.22, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by Irwin Professional Pub.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $12.22, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2012 by Irwin Professional Pub.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $12.33, fair condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2012 by McGraw-Hill/Irwin.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $13.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by McGraw-Hill Professional.
Add this copy of Consumer Behavior: Building Marketing Strategy: With to cart. $14.00, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Mcgraw.
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Add this copy of Consumer Behavior: Building Marketing Strategy, 9/E, to cart. $14.49, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $18.84, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780072416886.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $20.09, fair condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2012 by Irwin Professional Pub.
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Add this copy of Consumer Behavior 9th Edition to cart. $23.99, very good condition, Sold by Russell Books rated 5.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2003 by Irwin/McGraw-Hill.
