This is the first Asia Pacific adaptation of a US textbook that is well-recognised for its logical structure and good level of detail. This adaptation maintains the strong foundations of the US text while providing a range of local and international examples to engage students from diverse backgrounds. This Asia Pacific adaptation is designed to appeal to students from across the region. This visually-appealing and easy to read text takes a practical approach to help students apply consumer behaviour principles to their ...
Read More
This is the first Asia Pacific adaptation of a US textbook that is well-recognised for its logical structure and good level of detail. This adaptation maintains the strong foundations of the US text while providing a range of local and international examples to engage students from diverse backgrounds. This Asia Pacific adaptation is designed to appeal to students from across the region. This visually-appealing and easy to read text takes a practical approach to help students apply consumer behaviour principles to their business and marketing studies. This text has many more case studies than the original US book, with case studies in every chapter and longer cases at the end of each part. This text will suit undergraduate students in second or third year, studying Consumer Behaviour, which is often a very popular elective. Courses have a high proportion of international students from Asian backgrounds (ESL), so this text is very much Asia Pacific rather than Australian.
Read Less
Add this copy of Consumer Behavior to cart. $14.19, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2005 by South-Western College Pub.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Add this copy of Consumer Behavior to cart. $14.49, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2005 by Thomson South-Western.
Add this copy of Consumer Behavior to cart. $15.89, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by South-Western College Pub.
Add this copy of Consumer Behavior to cart. $18.95, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by South-Western College Pub.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior to cart. $22.73, good condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2005 by South-Western College Pub.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Consumer Behavior to cart. $54.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2005 by South-Western College Pub.
Add this copy of Consumer Behavior to cart. $59.38, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2005 by South-Western College Pub.
Add this copy of Consumer Behavior to cart. $63.30, good condition, Sold by Book Words rated 5.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2005 by South-Western College Pub.
Add this copy of Consumer Behavior to cart. $69.16, very good condition, Sold by Book Words rated 5.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2005 by South-Western College Pub.
